About Us

The modern buyer has evolved faster than the seller. A CSO Insights study shows that in 2018, sales reps’ quota attainment was only 54%. Too many sellers are still using outdated techniques, failing to meet the needs of today’s buyer.

Modern buyers follow their own journey. They seek sellers who act as trusted resources rather than traditional salespeople. That’s why we teach, consult, and implement digital selling strategies that leading B2B brands trust. AddeyPro helps sales teams increase win rates by leveraging modern, digital-first sales practices.

Digital selling isn’t about a single platform or method. It requires an omnichannel approach. Our strategy teaches B2B sales reps how to engage buyers using the PVC method:

• Personalization – Tailoring outreach to the buyer’s specific needs.
• Value – Providing insights and content that solve problems.
• Call-to-Action – Encouraging the next step in the buyer’s journey.

By mastering these three elements, sales professionals can create meaningful connections and drive real engagement.

Traditionally, marketing has focused on delivering marketing qualified leads (MQLs). However, modern sales teams need content that aligns with the buyer’s journey. This allows sales reps to add value at every stage, build trust, and foster more meaningful conversations.

Many organizations attempt to implement “social selling” with a one-day training event. Unfortunately, these efforts often emphasize social technology rather than practical application. As a result, they fail to create lasting behavior change, leading to underwhelming results.

Digital selling isn’t about a single platform or method. It requires an omnichannel approach. Our strategy teaches B2B sales reps how to engage buyers using the PVC method:

• Personalization – Tailoring outreach to the buyer’s specific needs.
• Value – Providing insights and content that solve problems.
• Call-to-Action – Encouraging the next step in the buyer’s journey.

By mastering these three elements, sales professionals can create meaningful connections and drive real engagement.

In today’s hyper-connected economy, building relationships through social media is more important than ever. The modern sales professional invests in personal branding every day. With an average of 6.8 decision-makers involved in most Fortune 5000 deals, sellers must engage buyers one-to-one, establishing trust, credibility, and likeability.

At AddeyPro, we are passionate about one thing: helping sales professionals create more conversations with qualified buyers. More conversations generate more pipeline opportunities. When sales teams execute the right techniques, they achieve higher win rates—exactly what every sales leader wants.